Digital Campaign with Influencers
To work on the branding of one of the leading national celebrities, JKR developed a strategy focused on content editors, which ensured many diverse concepts of content of Guga for his fans. The utmost care, in this case, is to act directly with the essence and truth of the personality, as Guga has a unique charisma, which cannot be ignored.
To work on the content, JKR linked itself to Guga's calendar of activities, events and sponsors to ensure the best use of each of these opportunities. In addition to the development of daily content, our team was at the side of the idol for real-time content generation in several events worldwide, including the Miami Open, one of the main tennis tournaments in the world, alongside the Lacoste brand.
To identify the right audience, materials were prepared to validate the potential consumer personas of this brand. Their values, desires, fears, and dreams were essential to understand how the brand impacts the consumers' lifestyle and create an effective marketing strategy.
This strategy aims to deliver the best content to the right audience and strengthen the brand through relationship and engagement. There is the creation of post groups and schedules that consolidate the flow of messages and bring the contact points between the brand and its audiences closer.
In this case, we used digital campaigns to consolidate the brand in the minds and hearts of its audience. Through creativity and technical knowledge, we developed some campaigns with intense followers' participation, increasing brand awareness and making it better known, recognized, and admired.
JKR followed a particular marketing action involving Guga and the French brand Lacoste at the Miami Open event. Our team in the United States followed Guga during the event to ensure the best use of brand exposure and content generation.