AREZZO

A great new brand

FIEVER is one of the newest brands of Grupo Arezzo, one of the largest shoe manufacturers in the world.

STRATEGY

Creation of a Strategic Map within our methodology, which completes several areas of brand communication, action plans, goals, results analysis and indicators.

POSITIONING

FIEVER is a brand under construction that believes that the collective will always be better than the individual. Construction comes through experimentation and collaboration, evolving daily, absorbing and changing ideas.

DECONSTRUCTION

Both conceptually and in practice FIEVER is a brand out of the box. With transparent coats, going through hairy sliders to holographic sneakers. They look for urban and current references. Having deconstruction as its guide.

SOCIAL NETWORKS

It is in the social networks that FIEVER's public is concentrated and that is where the brand builds a good relationship with its consumers.

INFLUENCING

FIEVER strongly embraces the moment of digital influencers. These are the ones that make the concept more real and bring the whole manifesto together through social networks.

DIVERSITY

FIEVER seeks to represent diversity and to break down stereotypes and prejudices. The brand is open to conversation and discussion to always include itself as part of society and what makes us evolve. Diversity allows it to be modern and up-to-date.

FIEVER AND ART

Art is part of history and the brand believes in it. The colors and customizations are the representation of a movement and the expression of thoughts. FIEVER's actions are accompanied by artists of all kinds and has always used this to work on it's relationship and concept.

Work

The essence of an agency is the result of its work

Digital Campaign with Influencers

Branding and relationship on social networks

Digital Branding and Performance

Visual Identity for the Supplementation Industry

Digital Marketing Campaign

Brand Awareness

Management of Social Networks and Digital Marketing

Visual Identity and Naming

Visual Identity

RORION GRACIE: Social Networks and Celebrity Image Management

Experimenting new products

DELL