PEUGEOT

Champs Elysées


BRANDING FOR CAR LOVERS

JKR developed a series of special engagement campaigns targeted to the right audience. With a lot of quality content and creativity, we invite Peugeot lovers to navigate the brand's history. With a rich chronology from the first car models to the most recent launches of the automaker. Additionally, JKR created a Digital Marketing Strategy to strengthen the Champs Elysees Group brand with quality and reliability. 

ADS FOCUSED ON LEAD GENERATION

A performance media strategy was developed within a wide range of channels, such as: Retargeting, Using conversion pixel to evaluate the return, Performing A/B testing for both image and copy.
The conversion strategy was created to capture leads through a landing page, different social media platforms and also to take the user directly to a WhatsApp conversation with sellers. A personas strategy was critical to create suitable ads for each consumer profile, as the persona of each car model varies a lot.

SERVING THE ADVERTISING TO THE RIGHT PERSON

The marketing material was focused on the potential target audience, validating the customer's personas of the brand. Their values, desires, fears, and dreams were essential in understanding how the brand impacts consumer behaviour and create a correct marketing strategy. 



STRENGTHENING THE BRAND THROUGH EMOTION

This strategy aimed to deliver the best content to the right audience and strengthen the brand through relationship and engagement. One of the concepts used was to ensure that the social media channels posts were scheduled in advance to help unify messaging flow. 

ENGAGEMENT AND BRAND STRENGTH

In this case, we used digital campaigns to reinforce the brand in the minds and hearts of its audience. Through creativity and technical knowledge, we developed some campaigns with intense followers' participation, increasing brand awareness and making it better known, recognized, and admired.

USING ALL PERFORMANCE PLATFORMS

A performance media plan was created with advertising strategies focused on sales performance, attracting the best ROI (return on investment) possible. The ads ran on the main existing digital marketing tools (Facebook, Instagram, Twitter, Linkedin, Google, Youtube, Gmail, Bing, Email marketing, website banners, WhatsApp shots, SMS, apps and games). Using Inbound Marketing techniques, lead capture and nurturing and data mining.

Work

The essence of an agency is the result of its work

Digital Campaign with Influencers

Branding and relationship on social networks

Digital Branding and Performance

Visual Identity for the Supplementation Industry

Digital Marketing Campaign

Brand Awareness

Management of Social Networks and Digital Marketing

Visual Identity and Naming

Visual Identity

RORION GRACIE: Social Networks and Celebrity Image Management

Experimenting new products

DELL